Tell me about the business.
We have a short call or email exchange about your services, area, and current site. I prepare the brief. You confirm it before we start.
FOR INDEPENDENT HVAC BUSINESSES
You handle the homes.
I’ll handle the website.
A clear, professional website that helps homeowners understand your services and get in touch. I take care of the copy, design, and launch. You keep running your business.
Copy + design + build + launchNo client portal. No long questionnaire.Your website. Your accounts.
01 / A WEBSITE THAT GETS TO THE POINT
Clear services. An easy next step.
Designed for a homeowner on their phone.
DESIGN CONCEPT / FICTIONAL BUSINESS01 — RESIDENTIAL HVAC
GOOD SERVICE. A COMFORTABLE HOME.
Back to
feeling at home.
Heating, cooling, and a clear next step. Tell us what’s happening. We’ll help you work out what comes next.
View example website Repair · Replacement · Seasonal maintenanceComfort, in every season.HEATING + COOLING
A clear explanationOptions before decisionsCare for your home
Fieldwork — an original HVAC concept. A fictional business, built to show the approach. This is not a client project or a claim of business results.
Explore the working example ↗02 / LESS WORK ON YOUR SIDE
A short conversation.
A website taken care of.
I do the heavy lifting.
I draft the copy and build the pages, using your existing material where it makes sense. You review a working site and send one consolidated list of feedback per round.
Approve it. Make it live.
After the two review rounds and final payment, I launch the site on your account, test the contact flow, and hand over the files and access.
You’ll still need to confirm business details, provide access and approve the work. I organise the process so you don’t have to manage it.
03 / THE WEBSITE REFRESH
Good work.
Clear boundaries.
$2,000 USD · one-time project
$1,000 to book the agreed scope.
$1,000 after approval, before launch.
Included in the project
- Up to five agreed pages
- Copy drafted from your business information
- Mobile layouts and clear service-area information
- Click-to-call links and one enquiry form
- Page titles, descriptions, and a search-engine sitemap
- Two consolidated revision rounds
- Launch on your account and a practical handover
Agreed before work begins
The page list, schedule, hosting costs and content responsibilities go into a written scope. Extra pages or new features are quoted separately and only added with your approval.
Hosting and domain fees are separate. Advertising, ongoing SEO, new branding, custom booking software and ongoing maintenance are not included. No promise of rankings or a particular number of leads.
04 / A GOOD FIT
For an established business
ready for a better website.
This works best if you already have a residential HVAC business, know the services and areas you want to promote, and want one person to take the website off your plate.
You have one person who can approve the work, can provide access to the accounts you own, and are comfortable with the fixed scope and $2,000 budget.
If you need a brand identity, a custom app, or a full marketing department, this particular package won’t cover it. I’ll tell you before we start.
YOUR POINT OF CONTACT
I’m Manuel. I do the work.
I design and build websites and web products, working from Mexico with clients remotely. You speak directly with the person writing the copy and building your site.
See my broader design and development work ↗A FEW PRACTICAL QUESTIONS
Do I have to write the content?
No. I prepare a draft using your existing materials and the brief we agree on. You confirm that the services, service areas, credentials and other business details are accurate. You supply any photos, logos or testimonials you want to use and have permission to publish.
What counts as a revision round?
One consolidated set of feedback on the agreed pages, followed by my updates. Two rounds are included. A new page, a different feature or a change to the approved brief is a scope change, which I quote before doing the work. A defect in the agreed functionality is a fix, not a paid design revision.
How long will it take?
We agree on a delivery schedule before you pay the deposit, based on the page list, content and my availability. The schedule starts once the deposit, approved brief and required access are in place. Delayed approvals or missing content can move the launch date.
Who owns the website? Is there a subscription?
You receive the custom site files after full payment, and the domain and hosting stay in accounts you control. Third-party fonts, photos and tools keep their own licenses. This package has no required maintenance subscription; hosting and domain charges are separate and agreed before work starts.
Will this get me more calls?
The site will make your services and contact options clearer. Calls also depend on traffic, local demand, your reputation and how enquiries are handled. I don’t guarantee lead volume, sales or search rankings.
LET’S START WITH WHAT YOU HAVE
Send me your website.
I’ll take a look.
Tell me your company name, service area, and what you want to improve. We’ll check whether the $2,000 refresh is a fit before any commitment.
Email Manuel about your website [email protected]Opens your email app. No account to create.